Victorian Music Festivals:

Projects for a New Way

In a program supported by the Victorian Government through Creative Victoria, the Australian Festival Association (AFA) is delivering six Victorian music festival industry recovery projects. Open to all members of the sector, the six-month pilot program for promoters, workers and patrons will foster connections with experts and peers and will provide business strategies and resources to support a new way forward following the impacts of COVID-19.

PROJECT ONE: First Nations Connections

Connecting festival organisers and workers with an Indigenous mentor to put First Nations First at Victorian music festivals. Delivered in partnership with Songlines Aboriginal Music.


Mapping the past, to pave the future; research into the Victorian festival landscape to define the industry as it was, record the losses and discover the opportunities for the future of the sector.

PROJECT THREE: Upskilling Portal

An online portal providing businesses and workers with easy access to resources and advice to upskill themselves or their workforce during hibernation and into recovery.

PROJECT FOUR: Festival Forums

Ideas exchange fostering connection and community between industry experts and peers. Ideation for the future and sharing of successes and failures for a stronger industry. Delivered online and in-person once possible.

PROJECT FIVE: Funding & Grant Advisory

An online advisory resource outlining the latest fund and grant opportunities. A guideline for applications will also be produced to assist those businesses unsure of how to best apply for grants.

PROJECT SIX: Festival Toolkit

A toolkit for developing stakeholder relationships and navigating regulatory processes associated with applying for operational permits, licences and certifications. It will include application guides, planning templates and checklists.

Do you identify with any of the following:

Sign up for updates

Join the Australian Festival Association (AFA) mailing list to receive news and updates on the program.

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Get in touch

For further information, please contact the Program Managers:

Anna Jacobs - [email protected]

Francesca Valmorbida - [email protected]

This project is supported by the Victorian Government through Creative Victoria.

Australian Festival Association
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