Victorian Music Festivals:

Projects for a New Way

PROJECT FOUR: Festival Forums

Ideas exchange fostering connection and community between industry experts and peers. Ideation for the future and sharing of successes and failures for a stronger industry. Delivered online and in-person once possible.

More to be announced shortly.
ARE WE A "GO FOR GATES?" - COVID-safe Planning to Reactivate Music Festivals

Date: Wednesday 17 March, 2021
Time: 10.30am - 12pm
You can find a recording of the session here

Where applicable, you can download the presenter slides below.

Lauren Taylor - Triple R & The Wheeler Centre


Edwina Lunn, Director of Programming - Arts Centre Melbourne - Live at the Bowl

Download Edwina Lunn presentation

Jessica Ducrou, Co-CEO - Secret Sounds - Splendour in the Grass/Summer Sounds

Shelley McCuaig, Executive Producer/Program Director - MONA FOMA

Download Shelley MCCuaig presentation

Vivia Hickman, Executive Producer - formerly Sydney Festival


Hear from industry figures as they share the wins and challenges of returning to festival delivery in a COVID-safe manner.

Festivals are happening. Under never-before-seen levels of compliance, promoters and presenters are rising to the challenge, delivering incredible festival offerings "post-COVID". Whilst it's still a moveable feast, they are excelling at navigating the conditions, taking the ever-changing tides in their stride. Add the disparity between allowances for live music and sport and there’s a lot to talk about. Hear from industry figures, whose teams are successfully pioneering new ways to operate, on how they are addressing planning, compliance, programming, marketing, ticketing, infrastructure, staffing and more.

VICTORIAN TOURISM - New Ways to Build Back Better 

Date: Wednesday 3 March 2021
Time: 11.00am - 12.30pm

You can find a recording of the session here and download the presenter slides below.


Francesca Valmorbida

Penny Guadagnuolo - Director, Recovery and Reform, Department of Jobs, Precincts and Regions

Download Penny Guadagnuolo presentation
Paul Matthews - Head of Regional Tourism and Strategy, Visit Victoria

Download Paul Matthews presentation
Richard Ponsford - Executive Officer, Western Melbourne Tourism

Download Richard Ponsford presentation


In response to the impacts of COVID-19, the Public Galleries Association of Victoria (PGAV) and Australian Festival Association (AFA) have come together to present an overview of Victoria’s visitor economy as it stands now. Public art galleries and festivals are operating in a new environment with unprecedented opportunities to work with regional partners, collaborate across industries, leverage local strategies, and attract Victorian and interstate visitors. Learn about plans for the visitor economy in outer-Melbourne and Victoria’s regions.

Bystander Training by access all areas (online workshop)

Thursday 17 December

10am - 12.30pm

Certificated online training workshop

Free to all members of the Victorian music festival industry


Learn skills to become an active bystander to help prevent violence and discrimination in music festival industry settings. The training workshop is:

  • Certificated and delivered online by access all areas, an initiative of Co-Health
  • 2.5-hour duration with a 10-minute break

  • Open to all members of the Victorian music festival industry

  • Offered free thanks to Creative Victoria through the Australia Festival Association COVID-19 recovery program, Projects For A New Way

Get in touch

For further information, please contact the Program Managers:

Anna Jacobs - [email protected]

Francesca Valmorbida - [email protected]

This project is supported by the Victorian Government through Creative Victoria.

Australian Festival Association
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